Once again created by Olivier Polge and Jean-Christophe Herault of IFF, it has head notes of blue hyacinth, fig leaf and petitgrain, heart notes of rose, grapefruit, cardamom and pink pepper and base notes of white amber, cedar, vetiver, patchouli and a “clean woods” accord. It comes in the same rectangular bottle as Florabotanica, decorated with 17th century-style florals in tropical shades of magenta, yellow and blue and featuring the same tall, black and white striped cylindrical cap as was seen on Florabotanica. The outer packaging features the same florals. The fragrance will be available in perfumeries and selected Balenciaga outlets.
It can be pre-ordered now at Neiman Marcus, at a cost of $100 for a 50ml EDP. In Europe, the fragrance will cost €53 for 30ml, €75 for 50ml and €105 for 100ml. The perfume will be publicised by actress Kristen Stewart of the Twilight film franchise, in an ad campaign shot by British photographer Craig McDean.
The campaign will roll out on a country-by-country basis depending on
orders. Rosabotanica is Balenciaga’s 23rd fragrance since its launch of
Le Dix in 1947. The brand’s fragrance licence is held by Coty.
Rosabotanica, the second rose in the enchanted garden. The fragrance
unveils a fresher territory, with a sheer, enveloping second skin
character.
Floral; A bright and spicy rose. The fragrance opens with crystalline floral accents of hyacinth and
creamy green notes of fig leaf, refreshed by the natural green character
of petitgrain.
The experimental rose offers bright vegetal notes while sparkling,
slightly bitter drops of grapefruit and fresh spicy notes of pink pepper
and cardamom enhance its personality.
The white, amber dry-down is cleared by a structure of vibrant and
luminous white woods, made of cedar wood, vetiver and patchouli with
clean woody notes.
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