Blue Jeans Go Green™ (formerly Cotton From Blue to Green™) today announced a unique auction designed to raise awareness about textile recycling and to help the program collect its one-millionth piece of denim. Thirteen celebrities, including Kellan Lutz, Hayden Panettiere, Heidi Klum, Adriana Lima, Britney Spears, Ryan Phillippe, Darren Criss and more, have each signed and contributed a pair of jeans for “The Great Denim Challenge,” an online auction in which denim is the currency. The bidding concludes on November 3rd.
How does the auction work?
- This auction utilizes "denim currency" (NOT MONEY) for bidding.
- "Denim currency" is denim apparel items only.
- Your bid is the number of denim apparel items you will collect for recycling.
- Do not bid on a pair of celebrity jeans unless you can collect the number of denim apparel items equal to your bid.
- At the end of the auction, each highest bidder will be contacted to discuss next steps.
You can place your bid on Kellan's jeans HERE
via KLutzOnline
No comments:
Post a Comment