Kellan Talks with Yahoo! about Abbot+Main - "My new campaign has feeling"

 OMG Yahoo!:  Kellan Lutz's new fashion campaign is less "sexy" and more about the "feeling of the line".

The hunky actor launched Abbot + Main by Dylan George last August, in collaboration with Dylan George founder Daniel Guez. Kellan - who also models for the brand - appears alongside Sports Illustrated beauty Kate Upton for the line's fall 2012 collection ads.

The star shot last year's campaign with supermodel Anne V and the pair provocatively posed together shirtless in a Californian mansion.

However, Kellan says this time around the California Dreaming advertisements are less gratuitous.
"Our first campaign was really sexy, got your attention,” he told People. “This one is more about the line, the feeling of the line.”

The campaign was shot in Venice Beach by famed photographer Yu Tsai.

Kellan is seen posing in a form-fitting long-sleeve grey top with cool aviator sunglasses. Kate looks gorgeous in a causal get-up including patterned skinny jeans, and a mustard coloured jumper. The blonde star's look is accessorised with a brown trilby and sunglasses.

Kellan was eager to create wearable looks.

“I worked alongside a stylist and the photographer to create looks that brought the relaxed philosophy of the brand to life and also looked great shot against the setting sun,” he explained. “L.A. is known for its casual luxury look which is a constant influence to both brands, so we wanted to be sure the styling reflected this aspect.”